2022 UEFA Women’s EURO

Pioneering Programming and Fan Engagement at UEFA Women’s EURO 2022

With the eyes of Europe and the world on England as the host nation, the FA sought a partner that could deliver an integrated sport presentation program to achieve a record-breaking tournament through an engaging fan experience.

For the UEFA Women’s Euro 2022, RWS Global Sports’ world-class showcallers and producers provided a groundbreaking, end-to-end approach to the fan journey and matchday experience. This included everything from the last mile approach to the stadium, pre-match ceremonies, kick-off, and half-time activations.

By unifying audio and visual content production, exterior and interior stadium activations, talent provision, and all technical and production requirements into our delivery, RWS Global Sports integrated a series of matchday elements into one holistic solution. This approach elevated the tournament brand and ensured greater consistency in the spectator experience across the various stadiums and host cities.

RWS Global Sports’ spectator experience program delivered a holistic fan experience that truly immersed audiences in the atmosphere of a record-breaking tournament that changed the face of women’s football in the UK forever – good times never seemed so good!

Our groundbreaking approach to the spectator experience was recognized at the Sports Business Awards 2022, winning:

• Gold Award for Best Sports Event of the Year
• Silver Award for Best Fan Engagement