RWS Global Partners with Merlin Entertainments To Deliver Premium Entertainment Experiences
Merlin Entertainments today announces the appointment of RWS Global, the world leader in live moments, as its preferred entertainment production partner for six global destinations.
RWS Global will collaborate with Merlin to produce, deliver and operate premium guest entertainment experiences, beginning with leading Merlin locations on both sides of the Atlantic:
- in the UK: Alton Towers Resort, Chessington World of Adventures Resort and LEGOLAND® Windsor Resort; and
- in the US: LEGOLAND® California Resort, LEGOLAND® New York Resort and LEGOLAND® Florida Resort.
The partnership will complement Merlin’s core in-house entertainment offering, allowing the resorts to scale up to deliver brand and guest experiences throughout the year – including during seasonal special events, such as the forthcoming LEGO® Festival.
RWS Global is developing more than 100 experiences at these Merlin resorts in 2025 alone, building upon beloved shows with exciting new entertainment offerings for all to enjoy and experience. Guests can expect new, innovative productions, immersive storytelling and exciting news shows, all designed to bring even more magic to the guest experience.
Kathy Bagshaw, Global Director of Events and Entertainment Operations at Merlin Entertainments, said: “Merlin is committed to providing world-class entertainment for every guest. Through this exciting new partnership, we have the opportunity to continue delivering first-rate entertainment that guests have come to know and love at our resorts and elevate it to an even higher level. RWS Global’s vast network of creative talent, innovative production resources and operational expertise will help us bring bigger and better entertainment experiences to life, ensuring that guests enjoy new, innovative offerings year after year.”
Ryan Stana, Chairman & CEO at RWS Global added: “We are delighted to join Merlin in building the future of in-park experiences, ushering in a new era of entertainment, and elevating the guest experience at its attractions around the world. By leveraging RWS Global’s worldwide resources, these resorts will deliver more memorable moments and maximise value for guests.”
As RWS Global and Merlin expand entertainment offerings at resorts around the globe, the two businesses will work to bring together the best people from around the world to bring immersive experiences to life. As a leading provider of high-quality entertainment, RWS Global is dedicated to nurturing talent at every stage, providing performers with the resources and opportunities they need to thrive. Through this collaboration, Merlin and RWS Global are opening new doors for performers to elevate their craft and bring unforgettable magic to audiences around the globe.
About RWS Global
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customised guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.
