RWS Global Appoints Veronica Hart, Global Licensing and Entertainment Leader, to Board
New York, NY (April 30, 2024) – RWS Global, the world’s largest producer of live experiences, today announced the appointment of Veronica Hart to its Board of Directors. With over 25 years of experience as a cross-disciplinary corporate leader, Hart has demonstrated success driving sales, operations and licensing for multinational corporations. Hart will act as a trustee of the organization offering oversight and due-diligence on the overall performance of the business while leveraging her expertise in spearheading the company’s efforts to unlock new revenue opportunities with large-scale IPs.
Hart has held executive leadership roles at Paramount, HIT Entertainment, Sesame Workshop, The Jim Henson Company, CBS Studios and CBS Consumer Products, where she built the first-ever franchise division for the company. She also handled publicity for The Muppets at the Jim Henson Company and marketing and public relations at Sony Wonder. Throughout her career, she has honed her skills in franchise planning, global licensing, operations, creative, and marketing, leading strategic planning, brand positioning, and retail and marketing efforts across key markets.
“We are thrilled to welcome Veronica to our board,” said Ryan Stana, Chairman and CEO of RWS Global. “Her passion for fandom and her deep knowledge of the licensing industry will be invaluable assets as we expand our offerings globally and strengthen our position in the market.”
“I am excited to join the team at RWS Global and help further elevate their global position as leaders in live entertainment and continue to push boundaries and deliver unforgettable experiences to fans around the world,” said Hart.
Recently, Hart founded HARTstring Entertainment, providing strategic advice on brand building, business development and marketing to maximize partners’ commercial impact. She currently serves as Chair-elect of the Board for Licensing International, the official industry association at the center of the multi-billion-dollar worldwide licensing community.
Headquartered in New York City, London and Cincinnati, RWS Global provides design, technical, casting and operation services for live events, exhibits and brand attractions. The company has worked with a wide range of brands and companies including Apple, Coca-Cola, Crayola, The “FRIENDS” Experience, Warner Bros. and Disney’s “The Lion King” on Broadway. For more information about RWS Global and their services, please visit their website at www.rwsglobal.com.
Media Contact
Eve Sorin
Global Marketing, RWS Global
+1 901.846.7749
[email protected]
About RWS Global
As the world’s largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
