Marella Cruises Selects RWS Global as Exclusive Entertainment Provider for New Voyager Ship
NORTHAMPTON, UK (16 August 2023)–RWS Global, recently completed the installation for all-new entertainment aboard Marella Cruises’ latest ship to the fleet, Marella Voyager. As Marella Cruises’ sole entertainment provider across all its ships, RWS Global has created over 40 brand-new experiences for Voyager and continues to manage and oversee the operation of each.
Services RWS Global provided onboard include concept & design, music & media, show production, fitness & wellbeing, AV & technical, costume design & build, talent casting & recruitment and guest acts.
The vision for Marella Voyager is to offer customers as much choice and flexibility across every aspect of the ship, with entertainment being a key element to achieving this. As a result, RWS Global created eight brand-new stage shows, 20 interactive gameshows, children’s entertainment, engaging fitness & wellbeing sessions, various themed deck parties, daytime entertainment, original costumes from design to completion, an immersive experience in a new venue all unique to Marella Voyager and sound & lighting design for all shows. In addition, RWS Global continues to provide guest acts onboard, including comedians, magic acts, musical tributes and vocalists. All experiences on board Voyager were developed with various ages and interests in mind to ensure a memorable guest experience. RWS Global’s innovative audio, visual and lighting systems are woven into every onboard entertainment experience.
Marella Voyager’s entertainment offerings include everything from live orchestras and rock bands to fully produced musicals and vibrant dance performances. Also onboard, the M Club entertains children with bespoke shows, games and activities hosted by the M Crew, which includes talent cast by RWS Global.
RWS Global brings fun into fitness onboard with a dedicated “FunFit” host on hand to encourage guest fitness all day. The host leads sunbed stretches, meditations, an 80’s retro workout class, water aerobics and Zumba.
Based on feedback, the guest favourite has been “The Exchange,” a hidden, adults-only speakeasy, where guests enter through a pair of classic English red telephone boxes. Within the phone boxes, guests dial a specific number and must give a secret password to get in. Once inside, guests are greeted by characters who tell stories, sing songs and banter with the crowd.
RWS Global partnership with Marella Cruises began in 2017 with the launch of Marella’s Explorer ships. The launch of Marella Voyager marks the fifth Marella ship for which RWS Global has supplied bespoke entertainment.
“We value our relationship with Marella Cruises as their exclusive entertainment provider and are excited to see guests’ response to our latest creations onboard,” says Robin Breese‑Davies, Executive Vice President of RWS Global. “Producing entertainment offerings this robust for a single client allows us to zero in on our creativity while staying fresh and on-trend.”
“Marella Voyager is part of our strategic vision to continually modernise and grow our fleet, so it was key for us that we delivered brilliant entertainment on board for our customers,” said Emma Carlisle, General Manager Customer Experience at Marella Cruises. We’re proud to work with RWS Global to ensure everyone has the best possible time on our ships, and with the combination of our fantastic product, great destinations and friendly service on board, alongside our entertainment programme, we’re confident customers will return home with memories that last a lifetime.”
About Marella Cruises
Marella Cruises is part of TUI UK and Ireland and TUI Group. It is the third largest cruise line in the UK. There are five ships in the Marella Cruises fleet; Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and the newest ship to the fleet, Marella Voyager. Marella Cruises offers its customers all-inclusive as standard with all tips and service charges included, customers enjoy an unrivalled level of service and award-winning entertainment. To learn more, visit https://www.tui.co.uk/cruise/.
About RWS Global
As the world’s largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
